There are hundreds of free Best SEO Tools out there so we want to focus on only the best and most useful to add to your toolbox. To be included a tool had to meet three requirements.


  • WIDELY USED BY THE SEO COMMUNITY
  • OFFERS ACTIONABLE DATA
  • ACTUALLY AND TRULY FREE


Best Analytics Tools For SEO

The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis.


Bing Webmaster Tool

Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.



Visit Webmaster Bing: Click Here


Google Analytics

Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio.


Visit Google Analytics: Click Here


Best Crawling And Indexing Tools For SEO


Link Redirect Trace

A free Chrome extension and lots of SEO recommend Link Redirect Trace as the all-in-one redirect path analyzer. The extension reveals information about HTTP headers rel-canonical, robots.txt and basic link metrics from Link Research Tools.



Visit Link Redirect Trace: Click Here


Screaming Frog

Screaming Frog is the most popular desktop based crawler available today. Many people don't realize that theres a free version that allows for up to 500 URLs per crawl.




Visit Screaming Frog: Click Here


Best Keyword Research For SEO


Keyword Planner

Google own Keyword Planner was built for folks who buy Google ads but it still delivers a ton of information useful for SEO keyword planning.



Visit Google Keyword Planner: Click Here


Ubersuggest

It now goes way beyond keyword suggestions and offers a lot of extended SEO capabilities such as basic link metrics and top competitor pages.



Visit Ubersuggest: Click Here


Best Link Tools For SEO


Link Explorer

Link Explorer is arguably the largest highest accuracy link index and the most accurate DA and backlink checker in the SEO world today boasting 35 trillion links.



Visit Link Explorer: Click Here


Backlink Checker

Many people dont realize that Ahrefs offers a free backlink checker but they do and its pretty good. It does have a number limitations compared to their full fledged paid tool. For example you are limited to 100 links and you cannot search by prefix or folder but its handy for those quick link checks or if you doing SEO on a tight budget.




Visit Backlink Checker: Click Here


Best Local SEO


Google My Business

Basically this is the No1 must have tool for Local SEO especially if you live in a market served by Google. It allows you to claim your business and manage listing information, and respond to reviews among other things. Claiming your business profile forms the foundation of most other local SEO activities so its an essential step.



Visit Google My Business: Click Here


Google Review Link Generator

The Google Review Link Generator by Whitespark solves a simple problem how do you give your customers a URL to leave a Google review for your business! Reviews drive rankings, but Google does not easily provide this. This generator makes it easy.




Visit Google Link Generator: Click Here


Best Mobile SEO


Mobile First Index Checker

Mobile versions of websites often differ significantly from their desktop versions. Because Google has switched to mobile first indexing its important that major elements links, structured data, match on both versions. A number of tools will check this for you but Zeo is probably the most complete.



Visit Mobile First Index Checker: Click Here


Mobile SERP Test

It is amazing how mobile search results can vary by both location and device. MobileMoxie mobile SERP test lets you compare devices side-by-side for any location down to specific addresses.



Visit Mobile SERP Test: Click Here



Best Multi Tools For SEO


MozBar

One of the original SEO toolbars the MozBar has seen significant upgrades over the years. Log in with a free Moz account and get link metrics as you browse the web perform on-page analysis, and SERP analysis.



Visit MozBar: Click Here


SEMrush

Like Moz SEMrush offers a full suite of all-in-one SEO tools and they have a free account option that works well if you only work with a single website or only need a quick peek at top level data. The free account level gives you access to one project which includes basic site auditing as well as limited keyword and domain reporting.



Visit SEMRush: Click Here