These are simple and easy steps for your or your client
websites Technical SEO Audit Report.
Step #1:
Performing SEO Audit
Step #2:
Information need form a client to start SEO Audit
Step #3: SEO
Audit Tools
Step #4: Crawling
Step #5: SEO
Screaming Frog
Step #6: Google Webmaster & Analytics
1) Performing SEO Audit
After a potential customer sends me an
email for cooperating and they answer my study, we set-up an introduction call
(Skype or Google Hangouts is liked).
Prior to the call, I do my own smaller and
speedy SEO review. View of their overview answers to get comfortable with their
market scene. It resembles dating somebody you've never met.
Like the most people you are going to talk
them on Facebook, Twitter, Instagram, and all the other social channels.
Simple example what your survey looks like:
·
What’s
your Business Goals?
·
What’s
your Social Channels Goals?
·
You’re
Target Audience?
·
If you
have any Business Partnership?
·
Checking
Websites time-to-time for updates?
·
Have any
web developer?
When the call end’s and you feel we’re
equal, then send a proposal and contract.
During this month, I'll take as much time
as is needed to Technical SEO Audit.
These Technical SEO Audit can take me
somewhere in the range of 40 hours to 60 hours relying upon the size of the website.
This Technical Audit is bucketed into three separate parts and gave Google
Slides.
Technical
Section: Crawling Errors, URLs Indexing, Hosting, etc.
Content
Section: Meta Title, Meta Tags, Meta Description, Keywords, Competitor
Analysis, etc.
Links
Section: Growth Strategy, Profile Building, etc.
1) Information need form a client to
start SEO Audit
When client start working with you, share a Google document sheet with them and request a list for vendors.
Includes:
·
Google
Analytics & any 3rd party analytics tools
·
Google
ads ( If the client want you to show them )
·
Google
Webmaster
·
Website
Backend Access ( If require )
·
Social
Media Accounts
·
List of
Vendors
1) SEO Audit Tools
These are some Powerful SEO Audit Tools that I use:
·
Moz
·
BuzzSumo
·
Google
Tag Manager
·
Google
Tag Manager ( Chrome Extension )
·
Google
Analytics
·
Google
Webmaster
·
Pingdom
For Technical Audit Tools
·
SEO
Screaming Frog
·
DeepCrawl
·
Copyscape
·
Google
Analytics
·
Google
Search Console
·
Bing
Webmaster
1) Crawling
The First step you do is put your client
site into SEO Screaming Frog for Technical SEO Audit. It will take some time
depending on the size of your client’s website.
The things you should check on your client
site when SEO Audit is done:
·
Content Duplication
·
Pagination
·
Redirections
1) SEO Screaming Frog
Put your client website URL into SEO
Screaming Frog. Upon the size of your
customer's site, I may design the settings to crawl explicit regions of the
site at once. When you get your Screaming Frog results back, here are the
things you looking for:
·
Google
Analytics Code
·
Google
Tag Manager
·
Schema
·
Indexing
·
Robots.txt
File
·
404
Errors
·
Redirect
Error
·
Internal
and External Links
·
User-friendly
URLs
1) Google Webmaster & Analytics
Since the Panda update, it's useful to
explain to the web crawlers the favored space. It additionally helps ensure
every one of your connections is giving one site the additional adoration as
opposed to being spread across two locales.
·
Google Search Console click gear icon in the up
and right side corner.
·
Choose URLs preferred Domain
Backlinks:
Penguin real-time, it is important that your client’s backlinks meet Google
standards.
Keywords:
For Keyword research, know your target audience and what they searching.
Sitemap:
It is essential for crawler or spider to read websites. Creating Sitemap you
know some things:
·
Don’t
include parameter URLs
·
Don’t
include non-indexable pages
·
Add
rel=”alternate” for subdomains ( for mobile & desktop users )
Crawler:
crawling issues are essential to check because it is bad for your client’s
website ranking factors.
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